The Wall Street Journal
Google is rolling out a package of new policies and services to help news publishers increase subscriptions, a move likely to warm it’s Icy relationship with some of the biggest critics of its power over the Internet.
Google said it will end this week its decade -old “first click free” policy that required news websites to give readers free access to articles from Google search results. The policy upset publishers that required subscriptions, believing it undercut their efforts to get readers to pay for news.
Google, unit of Alphabet Incorporation GOOGL, + 0.34 % GOOG, + 0.2 0%, said it also plans tools to help increase subscriptions, including enabling users to login with their google passwords to simplify the subscription process and sharing user data with news organisations to better target potential subscribers.
With billions of people using its search, youTube and other web properties, google has an outsize influence on a wealth of industries and modern society. The Wall Street Journal reported Friday that the company is investigating weather Russian Linked entities used its ads or services to sway opinion ahead of last year’s U.S. Presidential election, moves by Facebook Inc. FB, + 0.14 % and twitter Inc. TWTR, minus 0.4 1%.
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